Nissan Qashqai launch

Nissan logo

We were contacted by Nissan Sunderland during the first full week back at work after New Year 2014.

They wanted an exciting and innovative concept to celebrate the launch of production of the new Nissan Qashqai at their Washington factory.

Nissan QQ setup

Normally we may expect a month or two notice, but in this case Nissan had been let down!  Could we help?

Our Projects and Creative teams combined to develop a projection mapping solution which would enable us to create a dramatic sequence as part of the celebration.  The event was to be staged at the factory in a reception and presentation area, which added to the overall challenge.

Proof of concept was achieved using a staff members car in our warehouse, a storyboard was developed and the creative content produced – all in under a week.

Once on-site our team spent a day installing the infrastructure and a day aligning projection and programming the mapping.  A further day was spent rehearsing with the client and demonstrating the impact to high-level representatives from Nissan HQ, before the dramatic presentation went live!

The client was clearly delighted by our fast response time, creative ideas and high standard of event production finish.

Nissan QQ-2

You can see the results below.

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