What’s in a name?

BBC-logoThe BBC made its own headlines this week after it published the salaries of many of its top earning talent. With the likes of Chris Evans and Gary Lineker at the top of the list. Scandalous said some, others shrugged their shoulders. But the BBC defended itself to the hilt, stating that ‘key talent’ is paid more at other broadcasters.

But do we really care and how important is it for the events industry that we now know these salaries?

These very same people employed by the BBC are also often used in our industry as presenters. They’re names that are supposed to attract people to the event – add some weight to the proceedings. But what if you don’t like the celeb? Would that dissuade you from attending? Maybe.

And does it matter if the presenter is a man or a woman? By the BBC’s own list of ‘talent’ it would seem that female presenters are paid significantly less than male – no surprise to some I guess. Indeed the news presenter Emily Maitlis joked to guests at a tech industry dinner this week: “You’re doing so well, soon you’ll be able to afford a BBC man.”EM

If it is important to have a ‘big name’ at your event, do you resent how much you have to pay them? After all its you and your team who put in all the hard work for them to turn up (sometimes late) and take the plaudits.

As a Project Manager in the AV industry I’ve worked with quite a few celebs, some a pleasure to work with, others less so who for reasons their own ego can justify; and it’s the latter of those who I personally dislike.

I have no idea what they get paid, I’m never party to that info but often it’s more than our entire invoice for event production – I wonder if there’s now a formula that we can work out from the BBC’s talent list? If the Beeb are paying them ‘X’ then for a corporate they’ll cost ‘Y’.

Still, back to the original question, do we really care how much the talent gets paid? Well if it increases the bottom line, the answer to that will be yes!