2014 is the year that the Tour de France comes to Yorkshire, and the county isn’t holding back its plans to celebrate, with a 100-day arts festival in the works. The Yorkshire Festival will be the perfect opportunity for event production and management companies to show off their love of cycling ahead of July’s Grand Depart.
There are plans for hundreds of different events in the build up to the Tour’s visit to Yorkshire, including art installations, dance and music festivals. The final programme of events for the festival is yet to be confirmed, but of the 400 projects that bid for a part of the £2 million in funding, 47 have been given the go-ahead thus far.
The organisers claim that the Yorkshire Festival will be the Tour de France’s first cultural festival in its 111-year history. Highlights include a play starring (and written by) Shameless star Maxine Peake, an LED lit peloton of cyclists in Leeds, and Sheffield Theatre’s dance adaptation of Kes.
The Grand Depart of the 2014 Tour de France will take place in Leeds. The first stage continues through Otley, Ilkey, and Skipton before cutting through the Yorkshire Dales – an early challenge for the cyclists. The peloton will then go through Ripon before a final sprint into Harrogate. The second stage starts in York before travelling west and then south, passing through Keighley and Huddersfield before finishing in Sheffield. The third and final stage in England takes the cyclists from Cambridge to London.
The Tour de France is one of the biggest sporting events in the world – and Yorkshire will quite rightly celebrate the fact that the event is gracing the county. The Yorkshire Festival begins 100 days before the Grand Depart – that’s the 27th of March.
If you’re thinking of holding an event to celebrate the Tour’s arrival in the North, take a look at R&B Group’s award-winning event production and video production services, and contact us now if you’d like to enquire directly.