R&B Group’s industry-leading expertise in projection mapping was put to good use at Nissan’s spectacular launch event for the new Qashqai. Production of the second generation Qashqai was launched at an event in Sunderland recently.
Established client Nissan asked us to lend a hand producing the Qashqai launch event as they’d been impressed by our award-winning efforts at the North East Business Awards Grand Final. They wanted us to employ 3D projection mapping at the Qashqai event to impress the executives in attendance and draw attention to the real star of the show – the second generation Qashqai.
The new Qashqai is being manufactured in Sunderland, so, as fellow North-easterners, it seemed only fitting that we helped produce this event, held in the reception area of Nissan’s Sunderland headquarters. Nissan’s Sunderland plant is driving the UK car manufacturing industry forward. New Qashqais are being produced at a rate of one every 61 seconds, with around 300,000 of them expected to be made by the end of 2014. The new model Qashqai has generated over 500 new jobs in the area so far, with many more to come!
R&B Group is at the forefront of event technology. We’re constantly looking to see what new event technology is emerging – and we’re even pushing the boundaries ourselves. Projection mapping is a particular expertise of ours. If you want to experience a visual extravaganza as we provided for Nissan, contact us now and we’ll see how we can help.