Video production has become an increasingly integral part of any event. It allows event managers to achieve a greater return on investment for their event, as it allows them to extend the event’s audience after the event itself has finished. Usually video production is used to put together the highlights of an event or conference so they can be uploaded onto the company or organiser’s website at a later date. Of course, this is a great way for more people to connect with the content of the event, and thus the company or organisation that hosted it. It’s not the only way that video can add to your event, however. Have you considered these other video production ideas for your event?
#1: Live streaming
If your event venue comes with a reliable and speedy internet connection, your event production company should be able to help you set up live streaming for your event. Many different websites will host your livestream, including YouTube and UStream. Streaming can be pricey if your event is due to last several days, if you’re expecting a large online audience and you want to stream in HD – so consider your options carefully. If your event has several stages or the venue itself is large, you may want to consider multiple cameras and appointing a director who can live edit between shots to where the action is taking place. This will give your online viewers a first class view of the event.
#2: Vine & Instagram
Vine and Instagram allow their users to produce so-called microvideos (up to 15 seconds long) and easily share them via social media. Vine is owned by Twitter, meaning that Twitter has made Vines visible in the Twitter feed itself. When your Twitter followers scroll down their feed, a Vine will catch their eye. They can then click play and/or unmute the Vine to view the microvideo, which will loop unless the viewer pauses it. Microvideos are easy ways of gaining your audience’s attention. They don’t take up too much of your online audience’s time, and they can get complex messages across in a more interesting way than a series of tweets ever could. Imaginative event hosts could use Vine and Instagram to market their event and to show brief highlights of the event while it’s still underway.
#3: Seminars and guides
If you’re running a conference, filming certain speakers enables you to have the footage to put together online lessons or tutorials for consumption at a later date. If the screen at your event is off to one side and therefore not caught on camera, your event video production company should be able to integrate the speaker’s PowerPoint presentation with the filmed video. The talks could then be shared with others who weren’t in attendance, creating interest in your conference and perhaps persuading a few viewers to attending next year’s show. Alternatively, the talks could be put behind a paywall – bringing in some extra revenue for your company, should sufficient demand be present.